Man At Arms Magazine
for the Gun and Sword Collector
Advertising Rates
All prices & dates subject to change without notice
(last update 04/13/09)54 East School Street Woonsocket, RI 02895 USA
800.999.4697 ~ 401.597.5055 ~ 401.597.5056 fax
ads@manatarmsbooks.com
DISPLAY ADVERTISING RATES
(no multiple insertion rate)
CLOSING DATES FOR 2010/2011
ISSUE Confirm Before: Copy Due On: Issue Mail Date: July/August '11 05/20/11 05/27/11 06/17/11 September/October '11 07/19/11 07/26/11 08/19/11 November/December '11 09/23/11 09/30/11 10/21/11 January/February '12 11/18/11 11/23/11 12/16/11 March/April '12 01/20/12 01/27/12 02/17/12 May/June '12 03/16/12 03/23/12 04/13/12 July/August '12 05/18/12 05/25/12 006/15/12 September/October '12 07/20/12 07/27/12 08/17/12 November/December '12 09/21/12 09/28/12 10/19/12 January/February '13 tba tba tba ~ DATES SUBJECT TO CHANGE ~
TERMS AND CONDITIONS: Payment net 30 days for established accounts. All others, payment with order. All payments to be in U.S. funds, check drawn on U.S. Bank VISA and MasterCard accepted. All advertising subject to publisher's approval. No advertising will be accepted if deemed not within the sphere of interest established by editorial policy or not within the best interests of the magazine.
CANCELLATION NOT ACCEPTED AFTER CONFIRMATION DATE.
MECHANICAL REQUIREMENTS
1 page 7.22" x 9.82" 2/3 page (2 cols.) 4.76" x 9.82" 1/2 page (horizontal) 7.22" x 4.85" 1/2 page (vertical) 3.53" x 9.82" 1/3 page (1 col.) 2.35" x 9.82" 1/3 page (square) 4.76" x 4.85" 1/4 page 3.53" x 4.85" 1/6 page (1 col., vertical) 2.35" x 4.85" 1/6 page (2 cols., horizontal) 4.76" x 2.35" 1/12 page 2.35" x 2.35" Magazine trim size 8.125" x 10.875" Full-Bleed ads (1 page) 8.375" x 11.125" Full-Bleed ads (2 page spread) 16.5" x 11.125" FURNISHED NEGATIVES must be right reading, emulsion down. Recommended screen/halftone frequency 133 lines to the inch.
WE CAN ALSO PREPARE YOUR AD from computer files saved to a CD or DVD or formatted in Quark X-Press and/or Photoshop for the Macintosh. Call for details.
AD LAYOUT & DESIGN SERVICE: Most design, typesetting, layout and halftone work will be done FREE.
SPECIAL NOTICE TO COLOR ADVERTISERS: Color ads include one 4-color separation; additional separations can be purchased at a competitive rate (see below for more detailed information).
SPECIAL POSITIONS: Add 10% surcharge to regular page rate. Space provided as available.
INSERTS AND SPECIAL SPACE UNITS: Contact the publisher with your needs for special arrangements and a price will be quoted.
No checking copies or proofs provided.
All prices & dates subject to change without notice.
How to Send Your Color Ad
While Man at Arms offers free design and color separation services, many advertisers choose to provide the work themselves. While we are very flexible and can accept ads in many different formats, here are some guidelines that will give you the best results with the least effort and cost.
~ The easiest way to send your ad is as a very high resolution image (including the type and everything) in EPS, PDF, TIFF or Photoshop format. The resolution should be at least 300 dpi for halftones and 1200 dpi for line art if you want the crispest reproduction possible. The ad can be sent to us on a CD or DVD. If you cannot send a disk, and need to supply your ad as an e-mail attachment, please call us first for a special e-mail address. Remember to keep your type at least 1/4" away from the edge of the magazine. For full-page ads, it is very important that the size of your document be exactly 8.125" wide and 10.875" tall. For full-page ads that print over the edge of the paper, be sure to include the necessary .125" "bleed." Do not include the bleed as part of the document size, but simply have it hang over the edge on all four sides. Make sure that there are no spot colors used in your document - all colors and color images should be in CMYK format (not RGB). If you have questions about file preparation, call us (800.999.4697) and we will be happy to walk you through it. Lastly, please also include a printout for our reference. For additional instructions on supplying files in PDF format, see below.
~ For PDF files, please use professional-grade software, such as Acrobat Distiller or Agfa Apogee, rather than shareware. If you are not experienced with this software, it is best to use other formats. Make sure that the software is configured to create publication-quality files and not low-resolution PDFs for internet or other use. Be sure to choose "include all fonts," and adjust the bleed setting to .25".
~ Another good way to send your ad is as a layout in Quark Express for the Macintosh. All photographic images should be in TIFF or Photoshop format at about 300 dpi, and any line art (such as logos) should be at about 1200 dpi. Please remember to include copies of all the fonts that are needed to print the job, and don't forget the screen fonts if it is a type format that requires them. Also send a printout of the ad for our reference, so we will know how it should look.
~ While it is generally best to send your ad digitally, as described above, we can also accept negative film. Recommended specifications are 150 line screen, 2400 dpi, right reading, emulsion down. Please make your sizes exact (dimensions are provided on our rate card) and include bleed if necessary. On bleeding ads, type should be at least 1/4" away from the trim. Including a color proof is highly recommended.
If you want to send your advertisement to us another way, need marketing/design help, or have any questions at all, please call our art department (800.999.4697). We will be happy to help you. We are proud of our magazine's appearance, and want your ad to look the very best that it can.
Man at Arms Magazine for the Gun and Sword Collector
54 East School Street Woonsocket, RI 02895 USA
800.999.4697 ~ 401.597.5055 ~ 401.597.5056 fax